This feature allows your customers to purchase a gift card for themselves or a friend.

The advantages to your business include; 

1. Immediate additional cashfow into the business
2. Guaranteed future customers
3. Most customers spend more than the face value of the gift card

BONUS TACTIC TO BOOST YOUR CASHFLOW IMMEDIATELY
Another tactic that we might suggest to you, is offering a greater face value than the customer spends.
eg. $10 gift card will offer the customer $11 of value to be spent on your products and services

This is likely to encourage customers to invest in purchasing gift cards for themselves, and thus greater loyalty to your business.